The Tug: Finding Purpose and Joy through Entrepreneurship
Do you ever find yourself questioning your current job circumstances because you feel unfulfilled and wonder if you were meant for another path? Do you have a business idea, but have no idea whether and how to start? If you answered “Yes” to either of these questions, this book is for you. The Tug leads you through the very early stages of entrepreneurship through the eyes of someone going through it herself. The book takes you from your idea, or how to even formulate an idea, to the beginning of the footpath where you can begin implementing that idea. The Tug includes information on whether and how to form a legal entity, conduct market research, find funding, creating a prototype, hiring help, and selling your idea. To help illustrate these steps, the author uses her own business concepts, which include both product-based and service-based businesses. By the end of the book, you will feel inspired and empowered to move forward with your idea and join the thriving community of entrepreneurs, at your own pace and with your own definition of success.